[Company Name]

The Intelligence Frontier is Moving. We Are Driving It.

Catalyzing a continuous cycle of co-evolution between human and artificial intelligence.

We map under-utilized human cognitive primitives, train people to use them, and turn them into AI benchmarks.

The Problem

The bottleneck is not computational—it is cognitive.

Scaling Has Hit a Wall

"The 2010s were the age of scaling. Now we're back in the age of wonder and discovery."
— Ilya Sutskever, OpenAI Co-founder

AI Lacks Cognitive Grounding

Leaders like Bengio, LeCun, Marcus, Hassabis, and Lake argue AI lacks grounding in real cognitive principles—causal reasoning, abstraction, compositionality.

Moravec's Paradox

It's easy to make computers do hard things (calculus, chess) but hard to make them do easy things (perception, common sense, contextual judgment).

Adoption Is Blocked by Fear

75%

of employees fear AI will eliminate jobs. Organizations struggle with adoption, trust, and real-world fit.

We solve Moravec's Paradox by starting with the biology, not the code.

Why Now

The window is open for a company that bridges cognitive science and AI development.

AI is advancing faster than cognitive science

Current benchmarks test pattern matching, not judgment, collaboration, or ethical reasoning. Brynjolfsson (MIT): Human–AI complementarity outperforms either alone—but requires defined "edge skills."

Human intelligence research is outdated

Spearman's g (1904) and CHC models still dominate—frameworks that predate modern neuroscience and don't capture human-AI complementarity.

The "Centaur" model is proven

After Deep Blue, Kasparov showed: "weak human + machine + better process > strong computer alone." We create Centaurs.

Fear blocks value, not technology

80%+ believe AI would help—if fear barriers are addressed. People resist tools that replace them but embrace tools that upgrade them.

We Don't Replace Humans. We Create Centaurs.

Human–AI teams that combine the irreducible human edge with AI scale and speed.

"A weak human + machine + better process is superior to a strong computer alone." — Garry Kasparov

What We Do

We discover, measure, and train under-utilized cognitive primitives.

Big tech focuses on engineering (scaling compute). We understand the source code of the brain.

We move beyond g (general intelligence) to c (complementary intelligence).

Meta-cognitive Monitoring

Knowing what you don't know

Epistemological Intelligence

How we know what we know

System Thinking

Understanding complex interdependencies

Dual-Process Reasoning

Intuitive + analytical integration

Contextual Judgment

Decision-making under uncertainty

Collaborative Sense-Making

Group cognition and creative reframing

Measured in "Behavioral Wind Tunnels"—controlled, ecologically valid environments for mapping intelligence in real tasks.
Featured in Journal of Neuroscience, 2025 →
1

Discover

Identify cognitive primitives

2

Benchmark

Build rigorous tests

3

Train

Upskill humans

→ Process Data
4

Model

Train AI systems

5

Evaluate

Compare performance

6

Iterate

Level N → N+1

Business Model

Two revenue streams that reinforce each other.

B2B Enterprise

"Cognitive Edge" Workforce Programs

  • Measured improvements in decision quality, collaboration, creativity
  • Create "Centaur" teams that partner with AI
  • Annual SaaS + implementation fees

B2B AI Labs

"Beyond Pattern Matching" Evaluation

  • Paid access to benchmarks for complementary intelligence (c)
  • High-fidelity Process Data for training/fine-tuning
  • API access + data licensing fees
The Flywheel: Enterprise training generates Process Data → Data improves benchmarks → Benchmarks attract AI labs → Revenue funds more research → Better training

What Could Go Wrong

We've pressure-tested our thesis. Here's what we know is hard—and how we've designed around it.

"You're doing EdTech AND AI Research. That's two startups."

Our Response:

Human training is our data labeling pipeline, not a separate product. We capture Process Data (how thought is formed)—not just Result Data (final output). Primary asset: longitudinal dataset.

"What if AI learns faster than humans can be upskilled?"

Our Response:

We focus on qualitatively different reasoning: empathetic logic, ethical synthesis, contextual judgment. Kasparov proved it: Human–AI Centaurs beat both pure humans and pure AI.

"'New intelligence' sounds like pseudoscience."

Our Response:

We say "under-utilized cognitive primitives"—grounded in neuroscience and measurable tasks. Benchmarks are open, reproducible (ImageNet/GLUE/MMLU analogy).

"Spearman's g still works. Are you just rebranding it?"

Our Response:

We don't say g is wrong—we say it's incomplete for the AI era. g captures ~40-50% of variance. We operationalize c (complementary intelligence)—the rest.

"Big labs can hire neuroscientists and copy you."

Our Response:

Talent can be hired. Data cannot be backfilled. Our moat is longitudinal Process Data + continuous discovery. Competitors can't copy a moving target.

"Upskilling can't be generic soft skills training."

Our Response:

It requires precision neuroscience—trait-state decomposition to identify what can be trained. We measure outcomes with our own benchmarks, not satisfaction surveys.

Our Moat

"Talent can be hired. Data cannot be backfilled."

The Source Code Advantage

Big tech focuses on engineering (scaling compute). We understand the source code of the brain—defining ground truth before they know what to look for.

Process Data, Not Just Results

Most AI training data is "result-oriented" (final outputs). We capture Process Data—how thought is formed. This dataset doesn't exist anywhere else.

Proprietary Longitudinal Dataset

Competitors get snapshots; we track cognitive development over time across tasks, industries, and contexts.

Continuous Discovery = Moving Target

Big labs have cognitive scientists. They don't have a business model for human-AI co-evolution. We discover new primitives faster than competitors can copy.

Let's Build the Future Together

We're raising seed funding to build the first cognitive benchmarks and launch enterprise pilots.